Where do owners go for their online shopping for cat products? The year is 2016 and we are fortunate to have so many wonderful options out there. Cat lovers can get litter, food, toys and cat furniture right to their doorstep, literally with the click of a mouse. With so many awesome online stores where do most people go to?
I got curious, so I went to two of my favorite resources for comparative web statistics: Alexa and SimilarWeb.
What kind of information can you find on Alexa and SimilarWeb?
Both services offer detailed rankings of websites by popularity. They have detailed lists with estimates of the number of web surfers who visit each site.
Alexa presents rankings based on millions of people using over 25,000 different browser extensions. Each of these extensions sends Alexa information about where the surfers are going. Alexa then uses that to determine relative site popularity. SimilarWeb uses slightly different resources, among them actual data from Internet Service Providers (ISP’s).
Alexa has a sub-category for pets under the shopping category, so they offer an actual list of pet shopping sites. SimilarWeb on the other hand, have a general pet category where you can find a mix of shopping and informational websites.
So where do people go for online shopping for cat products?
The pet shopping sites list according to Alexa looks like this –
The original list included two aquarium supplies stores and one laboratory equipment store, so I took them out and bumped up the next three. I’m mentioning it here because it’s interesting to see that fish owners are such prominent online shoppers!
As I said, SimilarWeb’s list was like a box of chocolates. All kinds of pet-related sites mixed in so help us know what we are actually getting, I check them and filtered out the sites that are not online stores. Which leaves us with the following list –
The fact that the lists are so similar are a good indication that they are probably both reliable. I checked the actual site ranks for the top sites and clearly, most Americans shop at PetsMart.com and Petco.com with Chewy.com being a very close third. The others have some catching up to do before they get near the top three.
How about you? What are your favorite sites when you go online shopping for cat products? Let me know in the comments section below!